Surrey Rugby

yellow bar 1900 8

Club Strategy & Future Planning

Why Strategic Planning is Crucial for Rugby Clubs

Rugby clubs are the heartbeat of communities, fostering camaraderie, player development, and a love for the game. However, without a clear strategy, clubs risk stagnation, financial instability, and volunteer burnout. Strategic planning isn’t just for professional organisations—it’s essential for grassroots and community clubs to thrive in an ever-changing landscape.

Why Future Planning Matters

The RFU’s "Enriching Lives" report shows that community rugby contributes £2.03 billion in social value, with £707 million attributed to improved physical and mental health. With clubs playing such a vital role, long-term planning is key to sustainability, growth, and maximising impact.

Key Benefits of Strategic Planning

  • Financial Stability – Diversifying income streams (sponsorships, fundraising, grants) ensures financial health
  • Player Retention & Growth – Developing clear junior-to-senior pathways keeps players engaged
  • Volunteer & Leadership Succession – Planning ahead prevents leadership gaps and maintains continuity
  • Community Engagement – Strong partnerships with schools and businesses increase participation

How Clubs Can Future-Proof Themselves

  • Define a Clear Vision – Where does your club want to be in 5, 10, 20 years?
  • Develop a Succession Plan – Identify and mentor future club leaders and volunteers
  • Secure Sustainable Revenue – Explore diverse funding opportunities and investment
  • Regularly Review & Adapt – A good plan evolves with the club’s needs

Clubs that think long-term, invest in leadership, and build strong community ties will be the ones that not only survive but thrive. The game is evolving—is your club ready for the future?