We know that Rugby Union has the power to engage people from all communities and socio-demographic backgrounds and to influence opinion and behaviours through the unique properties and values of the game.
We are delighted to announce that our new commercial programme is now up and running. Designed to help the Surrey business community to engage with the County Rugby Family and its significant buying power, the programme will also enable commercial organisations to become Community Partners and show their support for, and demonstrate investment into, the social fabric of our county. Let us know if you have a discount offer for Surrey Rugby members that you'd like us to share when we promote your brand.
Business and sport are natural partners, and this is doubly true of business and rugby union. To that end we have a number of packages available, all designed to fit your budget whilst contributing to your brand objectives. We can, however, create bespoke solutions for our business partners so to find out more please contact our Commercial & Sponsorship Manager Tyrone Lawless. We look forward to doing business with you.
What happens in Surrey County
The county is one of the three largest CBs in England. It has a strong and wide playing base, with the Men’s senior side playing in Bill Beaumont County Championship. Our Womens Team is in the top level of the Gill Burns County Championship and the Under 20s in the newly structured Jason Leonard Championship. We also run a Vets, 7s, Touch Rugby and Walking Rugby Representative teams.
Surrey has 12 Representative Teams, runs 10 Adult Cup Competitions, multiple Youth Tournaments and manages 10 regular Reserve Team Merit Leagues, as well as overseeing the Mens and Womens RFU Leagues. We are uniquely placed to offer our commercial partners access to the complete rugby landscape as we are responsible for clubs right across Surrey, of which there are 67 affiliated clubs and over 20 more associate clubs, with a collective playing base of nearly 6,000 adults (men & women) and over 15,000 juniors.
A key objective for us is to grow the game in the Women’s and Girls market so we are immensely proud of the 1,500 female players there are in Surrey Clubs and we will be committed in growing this further.
With our wide reach into the county’s rugby clubs and management, and with our attractive demographics, we believe that Surrey Rugby is a viable commercial partner for many different enterprises and as such we are keen to create new partnerships with the business community. We are looking to work with both Business to Business and Business to Consumer organisations as our stakeholders are both business decision makers and influencers as well as consumers.
At the same time we have some exciting plans being developed for taking rugby union into hard to reach communities schools, colleges and universities which will act as the perfect platform for all sizes of businesses.
In return for your financial support and value-in-kind contributions we can help you build brand awareness and engage with our stakeholder base, whether this is to increase sales, recruit staff, build your profile or invest into social impact programmes. As a business partner we can open doors for you to a wide network of influential audiences and individuals.
As we emerge from the current economic issues we are aware of the financial challenges but we will ensure our partners maximise their return on investment we are looking for 3-5 year partnerships where we can ensure we offer full support for the duration of the agreement.
Channels to market
Surrey Rugby has a wide range of tools which we use for communicating and engaging with our clubs, Sponsors and Partners. These will be available to build brand awareness and to push out key messages. The channels we use include:
- Social media- Facebook/ Twitter/ Instagram
- Dinners, awards and events
- County team shirts and clothing range
- Invitations to Sponsors to attend a Surrey Rugby Forum
- County competitions (Youth and Adult)
- Sharing across CB Clubs
- Sharing to our Directory
- Your listing available to our business network