- This project will offer resources, guidance and an opportunity to share learnings for clubs who
are invested in engaging Black and South Asian groups, welcoming them into the rugby family
and sharing what the sport has to offer.
This project will focus on three strands of activity:
Open Doors - Help clubs to ensure that their organisation and venues are welcoming and open
for use by a range of community groups and organisations to promote local engagement
Role Models - Targeted recruitment of coaches, volunteers and match officials directly from
local communities, particularly from Black and South Asian groups, so that involvement and
representation are in all aspects of the game
Play - Providing attractive playing opportunities for young boys and girls. The right playing
offers, at the right time in such a way that any barriers are considered and overcome,
specifically targeting Black and South Asian 14-18-year olds.
Rugby United will create 30 local projects across England over the next three years with each
local project involving 2-3 community clubs working together in a similar geographic area as
well as involving local schools.
Through the work and learnings made from this project, the RFU will construct a new framework
and guidance for how clubs can engage their local communities, particularly Black and South
Asian groups that have not been exposed to rugby before. Rugby United will champion the
value of inclusion, communities and players, to secure and grow the future of rugby clubs and
What we've done so far
- Launch day happened at Twickenham as part of Eng v Argentina game
- Amy Atkinson is the CB Project manager assisted by Jeff Greenleef and Nigel Heslop
- Meetings in place between CB and Clubs
- Activity has started and will continue through the summer
- Community schools work and holiday camps planned and will be delivered by Dom Palacio.
- We have started comms regarding attendance at Mosque/ Hindu centre/ Carnival/ Youth clubs